Why It's No Time to Neglect Cause Efforts
Contact:
Chad Crouch, President
Company:
Cre8tive Group
Phone:
859.858.9054 x22
Fax:
859.858.8029
Email:
chad@cre8tivegroup.com
You might expect that cause marketing would be the kind of intangible, feel-good advertising to get axed in a recession. Instead, quite the opposite is true, as major marketers, from retailers such as Sears, Target and OfficeMax to package-goods players such as General Mills and P&G, find that cause efforts actually help persuade weary consumers to spend.
Interested in learning more? We recommend this article on why P&G, Others Emphasize 'Purpose Branding' in Midst of Economic Crisis.