Agency Gets Creative to Boost Local Economy
Contact:
Chad Crouch, President
Company:
Cre8tive Group
Phone:
859.858.9054 x22
Fax:
859.858.8029
Email:
chad@cre8tivegroup.com
Project to bolster local economic health takes launches with a slip of paper
Throughout July and August, Wilmore businesses will be handing out an additional slip of paper with their invoices, receipts, and deposit slips. The quaint town is known for its character, colleges, religious heritage, but hardly as a hub for commerce. Chad Crouch, owner of Cre8tive Group, a Wilmore-based marketing and creative services firm, hopes to change that a bit. Collaborating with Wilmore’s City Hall, Cre8tive Group pioneered an effort to design, print, and distribute 4x8 slips of local business marketing called “Things To Do Without Leaving Wilmore.” The slips highlight 46 local businesses grouped into categories such as banks, salons, restaurants, and retail. Flip the list over and a hypothetical to-do list outlines a day’s worth of errands and services that can all be accomplished without leaving Wilmore’s city limits.
“It is pretty amazing. You don’t realize you can really do all of this right in Wilmore,” says Teri Jarrard, a graphic designer at Cre8tive Group and Wilmore resident for more than eight years.
The topic of local business health hits home for Crouch, a two-time graduate of Asbury College. His company, Cre8tive Group, opened its doors in 1996 at 304 East Main Street in the restored structure that was once Wilmore’s local hardware store.
“I recognize that our community is seriously affected by the success or failure of local business,” said Crouch. “As a small business owner, I feel a responsibility to do what I can to help the process. Wilmore has many unique and competitive businesses. Hopefully these slips of paper will play a small part in reminding residents to shop locally and take advantage of the resources we have.”
“Things To Do Without Leaving Wilmore” slips can be found at 46 businesses in Wilmore as well as at City Hall.
About Cre8tive Group
At Cre8tive Group, we are Cause Communicators. We work with social sector organizations that struggle with cause awareness and stakeholder commitment. Combining marketing best practices from socially responsible corporations, social entrepreneurs and innovative non-profits, we tell 8 stories that empower the business of common good. Learn more at www.cre8tivegroup.com
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