The 10 C's of Branding Checklist
How strong is your brand? To test your brand, use the 10 C’s test. How do you measure up?
- COMPETENT
If you don’t have a valid product or service, you are wasting your time branding it.- Are your products and services valid?
- What is strongest?
- What currently are our greatest deficiencies?
- How do you communicate this value?
- CREDIBLE
- Are we delivering our products and services in a believable manner?
- What means are we using?
- Who are our most credible partners and why?
- CLEAR
- What is the core idea? (Consider what you are not?)
- What is your core message?
- How focused and accessible is it?
- COMPELLING
- What is compelling about the marketing message?
- Who are you focusing on?
- What does it take to get that audience passionate about your products and services?
- CONSISTENT
- What is your track record?
- Do you do what you say you do?
- CONSTANT
- How do you go about staying visible?
- Have they gone into hiding?
- If so, why?
- CONFIDENT
- Are there areas of bashfulness or hesitating?
- What has been done to demonstrate confidence?
- CONNECTED
- What communities are you apart of?
- What does the your corporate responsibility initiatives look like?
- Is there a loyal following of ambassadors?
- What is the depth of their connection?
- COMMITTED
- How do you demonstrate that you are in it for the long haul?
- CURRENT
- What are the inspirational and aspirational elements in your Branding?
- What communicates your authenticity?
Being the man behind the dream, Chad is founder and President of Cre8tive Group. His background in international video production keeps him grounded as he steers the company and maintains a cohesive team. Chad also writes at his blog, Marketing for Good.