You might expect that cause marketing would be the kind of intangible, feel-good advertising to get axed in a recession. Instead, quite the opposite is true, as major marketers, from retailers such as Sears, Target and OfficeMax to package-goods players such as General Mills and P&G, find that cause efforts actually help persuade weary consumers to spend.

Interested in learning more?  We recommend this article on why P&G, Others Emphasize 'Purpose Branding' in Midst of Economic Crisis.

by Chad Crouch

Chad is Cre8tive Group’s President and lead consultant. He guides organizations through the Discovery process, which helps them achieve measurable business outcomes for the highest return on their investment.