Learn what readers are looking for in print advertisements and whether or not yours are giving it to them. 

Andy Goodman is a nationally recognized author, speaker and consultant in the field of public interest communications. Along with Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field.

Andy is best known for his speeches and workshops on storytelling, presenting, design and strategic communications, and has been invited to speak at Harvard’s Kennedy School of Government, the Woodrow Wilson School of Public Affairs at Princeton, as well as at major foundation and nonprofit conferences. He currently serves on the faculty of the Communications Leadership Institute, which trains nonprofit executive directors and grantmakers.

In 2007, Al Gore selected Andy to train one thousand volunteers who are currently helping the former Vice President engage more Americans in the fight against global warming. In 2008, Andy co-founded The Goodman Center to offer online versions of his workshops and additional communications and marketing classes to nonprofits, foundations, government agencies and educational institutions across the U.S. and worldwide.

When not teaching, traveling, or recovering from teaching and traveling, Andy also serves as a Senior Fellow for Civic Ventures and is on the advisory boards of VolunteerMatch and Great Nonprofits. Click here to read more about this book and to download a free PDF version.

by Chad Crouch

Chad is Cre8tive Group’s President and lead consultant. He guides organizations through the Discovery process, which helps them achieve measurable business outcomes for the highest return on their investment.