Recommendations
Blog
A New Way to Communicate
Social media is the new way for businesses to communicate with customers, but knowing where to start is challenging.
How much are you missing?
Why It's No Time to Neglect Cause Efforts
BATAVIA, Ohio (AdAge.com) -- You might expect that cause marketing would be the kind of intangible, feel-good advertising to get axed in a recession. Instead, quite the opposite is true, as major marketers, from retailers such as Sears, Target and OfficeMax to package-goods players such as General Mills and P&G, find that cause efforts actually help persuade weary consumers to spend.
Recommendation: Why Bad Ads Happen to Good Causes
Learn what readers are looking for in print advertisements and whether or not yours are giving it to them.
Book Recommendation: Getting Things Done
Most people nowadays find themselves in jobs requiring them to do more, in less time and with fewer resources. The trick in this situation is not overexertion or increasing workloads – it's optimizing our time.