Management
Blog
It’s Not What You Say, It’s What They Hear
How do we know if our marketing efforts are working? One of the most important and most overlooked elements of effective marketing is measurement.
Design: Necessary Evil or Business Strategy?
Design is actually an important part of your overall business strategy and should be considered as necessary and important as your financial statements.
Money For Nothing
No matter what the economy looks like, businesses should spend wisely, find hidden expenses and promote long term profitability.
A Patient Process
The foundation to a successful business is process. While process may seem like a dirty word to many business managers, in reality most of our life reflects a process.
Focus the Message
On the evening news each night there is a story of another round of layoffs, more businesses closing and shrinking budgets. Whether you are part of a business or a non-profit organization, this may feel like the right time to begin searching frantically for new clients or new donors. However, this is not the right time to lose sight of your focus.